Why Nokia fail and it come back

     by vishal kumar prajapati

(     computer science and engeineering, IIT Madras ) 

                                why Nokia fail

Nokia is not failed it was a planning failed in other language we can say that  Nokia was a murder victim. Nokia was murdered assassinated. In this article there is a case study about why and how Nokia failed.

In 1865 Nokia was established in Finland this is multinational corporation company on time it was in so many business

·        Communication
·        Information Technology
·        Consumer Electronics       

  

 In a very short time it was become world’s biggest company. In first they bought Mobira (a telephonic company ) that is was designed these telecom handset. In 1982 Nokia was introduced first car phone its name Mobira Senator this phone weight is 10kg then again they launched Nokia Mobira Talkman 

                                           

1984 and this was first transportable phone this phone can use in out of vehicle or in in vehicle also and it’s weight was 5kg and in 1987 Nokia was created history they launched Nokia Mobira CitiMan

                                         

    

this was first phone that can go in all city and decreased it’s weight also it’s weight was only 800gm. And in very short time it shale was become very much. In 1991 PM of Finland HarriHolkeri was the first person that was did first GSM call by Nokia’s phone. Then after one year in 1992 Nokia launched 1110

                                         

                                               

  model handset phone and slowly-slowly it was become very famous into Europe and US market then in 1994 they launched Nokia 2100

series phone the first feature phone that time it was a iconic phone these target was they will sell 400,000 phones  but they sold 2 Crore phones that much they expected from that they growing more. In 1992 Nokia did prediction that till 1999 all world become 40 Million Handsets but it is become more higher it become 25o Million Handsets and then they beat Motorola and become world’s No. 1 market share they capture 25% of market share in 1997-1998 first they caught America, Europe then developing economics countries like Russia, India, China…Etc. and in short time it is become very famous in Asia and all developing countries. Once again Nokia come with another new handsets it’s selling ratio was 50:20 means if in word sold 50 phones in that 20 ph0nes is Nokia phone. In 2003 to 2005 it’s phone Nokia 1100 and Nokia 1110 may be you also bought this phone I was also bought and it is capture 70% market in India one tine mobile phone means Nokia for that increasing it

• ·       Man power

• ·       Manufacturing set-up

• ·       Plant Global Presence  

But in that time in market there is coming so much another brand like Samsung, Vivo, Oppo, Lava, Xiomi, Intex, Carbon, Zen and others with other features and Nokia was started suffering from Lean Manufacturing System because Nokia is become very big in short time it is not possible to changed it in that much time and these company are coming with more feature with less price. Then in America and Europe Google Android was entered and it’s market is getting less but in Asian markets still it was in good position then one again came Apple with IOS feature  is its market is become very less. In international market two companies already came in India and China Samsung and Motorola launched flip phones in American and European Market have Apple and Google and in Asian Market have Moto Razr.  Their was Chinese company making mobile phones very fast on respect of Nokia for that reason now manufacture setup come into China from Europe and America and China is become hub and till 2009-2010 Apple and Google Android is become very big company now Nokia is facing trouble  want to change himself. Nokia has three Tier Structure High end but still they making market is become more high Mid Range  Android is with his eco system and Low range  Chinese  companies are their but still Nokia can not understand that now industry is sifting from Hardware to Software till 2010 Apple is become very big company it was get more then 3 lakh applications and Android was also get more then 1.25 lakh applications and Nokia is this time also with Symbian and it had not even 20,000 mobiles applications. And Nokia think that it will come up with Symbian and that was the mistake of Nokia.

                                          Murder of Nokia   

Till time Android is become a platform form all can and make his own mobile app then all handset phone gone with Android like a ecosystem. There all were going with Android and Nokia still with Symbian and Nokia is thinking that I have not good employs and he it is taking out these employs. In 2011 all companies were gone with Android and Nokia with Symbian and in September 2011 he(NOKIA) think that his CEO (Olli-Pekka Kallasvuo, former CEO of Nokia ) is not good then now he changed his CEO also now in Nokia for CEO post Mr. Stephen Elop (new CEO of Nokia ) then it was did on more mistake he is gone to take for operating system Window and they think that window has software and Nokia has hardware and we will become No. 1 company and Window had also no any eco system and still Google Android and Apple is become dependent and faithful company. Now three strength of OS is Owner, Developer, Manufacture and these all are dependent on Google. And he can not developed his ecosystem and Apple is also built his ecosystem like icloud, Apple Music, Handoff, Find Friends, Universal Clipboard, Auto unlock with that it all are joint with iphone, ipad , Macbook, Apple watch  if you want one product of Apple again you want to bought another product of Apple. But Nokia can not built his eco system still even with window.Actually happened that CEO of Nokia (Stephen Elop) he was a leader with favourable Skills but unfavourable will. Stephen  Elop is before coming Nokia he was a Microsoft’s Internal Business Head and he the big reason of destroying Nokia according to Forbes article in September 2013 Stephen Elop secretly want to attach Nokia with Microsoft and he is compare with Trojan Horse (In Indian language VIVSEN (Ravan’s brother)) he is secretly person of Microsoft you can analysis that company was sold only in $7 Billion and company original rate is more then $50 billion he is very competent but character less.                                 ROLE OF STEVE BALLMER

It is looking good that it is bought in only $7 Billion if you bought it then you don’t use it’s name if you have use name of Microsoft then why you spend $7 Billion? And he is telling that we want readymade company of hardware then of you want to use your name you can say Microsoft Nokia. And this come also in last it is doesn’t matter but you have to fast like Jio it was come in last on telecom but is very fast Microsoft was also came in last but nothing is special in that.Then thanks to Mr. Satya Nadela (CEO of Microsoft) and publicly he said that this foolish mistake of Microsoft that he bought Nokia  then he did cancel Steve Ballmer project and he give Nokia to hmd. And he use full strength on his core business. He is telling “I voted ‘NO’ for Nokia I did not get why the world needed third Eco-system in phones unless we change the rules. But it was to late to regain the ground we had lost. We were chasing our competitors and their Tail lights.”                             

                                                      Come back of Nokia

In 2016 Nokia’s Ex. Employ was launched a company hmd.global with the help of Satya Nadela coming 10 years Microsoft has no any rights to sell and buy any type of Nokia and they did feedback to feed forward every mistake Nokia did they not doing that and that is come back with Android and with his ecosystem this is manufacture by Foxconn in last six month they built 400 Distributer and 80000 Retailer for doing that a average company is taking 3-4 year.In finally Nokia is come back because this is most trustable company always