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Friday, July 12, 2019

calculate trp: what is TRP


Sweta Thambe

(computer science & engineering, NIT Trichy




If you watching TV always you thinking that how they are earn money how, they getting profit, what is TRP……..Etc. so today we are going to discuss about TRP, how they calculate TRP, how to increased TRP and more.
They all are earning money by Ads as they are showing this Ads in mid of shows you know “Tarak Mehata Ka Ulta Chasma ” a Sab TV show is charging 21thousend per second in and Star Plus is charging 7k after 6 o’clock and Aaj Tak news channels is charging 2k. Now you will asking how they fixed charge less and more? They all are calculate that is on basis of TRP(Television Rating Point) from that we can calculate TRP rate that in a how much person are online with this cannels we can say that this is measurement of TV channels same like calculate traffic of website.
 This TRP is measure on BARC(Broadcast Audience Research Council) he has only authority to calculate which cannel which programme is rating high in a time and every week that they will produced his official website https://www.barcindia.co.in/  from there you can see this week which channel has big TRP which brand is show very much ads and you can se as category like Hindi, English, Tamil, movies, serial, News…. Etc. This is last week data of news channel. 
 
channel report
last week rating of channel 
Now we check what is the price of  what is the price the cannel is paying so for seeing this has also a official website it is https://www.themediaant.com/  from this website we can see what is rate of TV channels in that cannel approx. you have to give minimum 10 sec. this is Sony TV’ s rating price.
sony TV rating price
sony TV rating price of last week


                                   Calculation of TRP

For that they are not track every home which channel they are watching .for calculation of TRP they are placing a device in few selected homes. They select home according to this basis. You can see this in this link also https://www.barcindia.co.in/collect-data.aspx or follow these steps
ad device


TRP reting

TRP reting


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