Sweta Thambe
(computer science & engineering, NIT Trichy)
If you watching TV always you thinking that how they are earn
money how, they getting profit, what is TRP……..Etc. so today we are going to discuss
about TRP, how they calculate TRP, how to increased TRP and more.
They all are earning money by Ads as they are showing this Ads
in mid of shows you know “Tarak Mehata Ka Ulta Chasma ” a Sab TV
show is charging 21thousend per second in and Star Plus is charging 7k
after 6 o’clock and Aaj Tak news channels is charging 2k. Now you will
asking how they fixed charge less and more? They all are calculate that is on
basis of TRP(Television Rating Point) from that we can calculate TRP rate that
in a how much person are online with this cannels we can say that this is measurement
of TV channels same like calculate traffic of website.
This TRP is measure on BARC(Broadcast
Audience Research Council) he has only authority to calculate which cannel
which programme is rating high in a time and every week that they will produced
his official website https://www.barcindia.co.in/
from there you can see this week which channel
has big TRP which brand is show very much ads and you can se as category like Hindi,
English, Tamil, movies, serial, News…. Etc. This is last week data of news channel.
Now we check what is the price of what is the price the cannel is paying so for seeing
this has also a official website it is https://www.themediaant.com/ from this website we can see what is rate of TV
channels in that cannel approx. you have to give minimum 10 sec. this is Sony
TV’ s rating price.
sony TV rating price of last week |
Calculation of TRP
For that they are not track every home which channel they are
watching .for calculation of TRP they are placing a device in few selected homes.
They select home according to this basis. You can see this in this link also https://www.barcindia.co.in/collect-data.aspx
or
follow these steps
“For any enquiry & suggestion please comment us ”
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