Devika Gandhi
(Civil engineering, NIT Trichy )
Case study of Lizzat Papad
lijjat papad |
Ever you eat Lzzat papad? If you eating papad then definitely
you had eaten Lizzat papad when it company was started at the time it was only
1 Rs. and today it was become 1600 crore company. Today we going to see case
study about Lizzat Papad how it become that much big company? What is it
business rule? How it was started? Everything about Lizzat Papad.
In March 1959 seven ladies are collect on a building and no
anyone can think that what they were going to start? In first day they earn 50
paisa from making Papad and today it company is become 1600 crore company and
it is become team of 45cror ladies from seven. They make Lizzat a super
movement that was got so many awarded.
In first day they collect 80 rupees and they make 1kg Papad and
they get profit 50 Paisa then they totally socked thereafter they increased quantity
and they make 2kg Papad and they get profit 1 Rupee. Then it movement was
become very famous now everyone want to joined it because at the time one rupee
profit is very big profit. From first to they not make one owner here is all
are owner if company will loss then every will loss and if get profit then
every will get profit. This movement is called Co-Operative movement. After some
time they think we have to put a name of it then they called an astrologer and astrologer
was said its name form “LI’’ for that its name they chose Lizzat in Gujarati
language it means happed Tasty actually first these ladies are Gujarati but
after that they doesn’t matter about religion or other thing it become a symbol
of women power. A women that she has no any computer skills, no any education,
not technical skills, not people skills yes but they have only one skills
cooking skills and only with this power these are become owner of 1600cror. That
leady have to not gone anywhere you will stay in your home only and do hard
work 5 to 6 hour and they can earn from ten thousand to 15 thousand. So many
women are send her son-daughter in IIT and AIMS like that collages. This model
is like that dough kneading in happened in branch and these ladies are working
they are coming to branch in morning and they took dough kneading from here and
they rolling Papad in home. After dough kneading a bus is coming and he pickup
all Lizzat sister, these are known as
Lizzat sisters also then in branch they
made three windows 1st is Deposit Window and 2nd is
Payment window and 3rd is collection window in Deposit Window they
deposit these last day all papad then they check quality then they a token them
then they take this token and they collect them payment from payment window there
after they gone to collection window and they collect dough kneading for today
rolling Papad then that same bus will gone to drop them. The brunch head
provided them Aluminium Rolling Board and full training and this aluminium
rolling board is very standardization from that Papad are getting good
thickness, size, shape, weight for that reason 4.8 billion Papad is made in all
over India with same test. Slowly-slowly these are entered in more business
like Masala, black chilli, soap, detergent and so much other tings. These
Export in 25 other countries the sources was Hing, Black chilli, Split Black gram(Urad
dal). Today also they import these Hing from Asafoetida because they want to mange these test quality still they don't used machine if they want to increased these business they joined Lizzat Sisters but not used machine .They want to share it
all profit on Lizzat Sisters these model was like that an organization belief that
“company belong to me and I belong to company” that is these motto. One thing
more they did here that here is not allowed politics because ladies can be
fight t0geather and 0% gossip. And designed here a common purpose for all. If today
Jaswantibenben Popat will want then she can become billionaire but already she
want to help housewives. This a charity but they don’t treat it from stating to
like a charity it like a business many want to give donation but they don’t
accept that but they gave so much donations and relief funds. These cash flow
statement was very strong that from supplier to they never take on credit and
never they give to distributer on credit and Lizzat workers are also getting
these wings everyday. A papad roller women will become slowly-slowly she become
manager of a branch and in all of them few are become committee member of head office
in Mumbai they have 21 member in committee and they are managing these business
in all over India. All 21 ladies are taking decision together so no any problem
for fraud and Personal benefits. Then in all of 21 some are become vice
president and few are treasure and few are president these all are same women
that few time ago these are rolling Papad.
Still today I was not seen example of women power an woman
become from labour to owner and she could able to survive a good life. Today
Lizzat Papad is become god for these type of women they want to give a good
education of these children. On Lozziat papad today all India should be proud
that uneducated ladies are doing this much big business.
one request from you what ever you will bought papad please bought Lijjat Papad because this is a of so much women may its price is tittle bit greater.
ReplyDeleteAnd i don't know English of Papad can you please tell me what is English of Papad.
ReplyDelete