Youtube

         BY

 VISHAL KUMAR PRAJAPATI

(Computer science & engineering, IIT Madras)

                                  Case Study of Youtube

youtube 

Today youtube is become world’s 2^nd no. largest search engine and 1^st   no. video player social site. Google CEO is telling that “You will be far bigger then TV” Sundar Pachai, CEO Google. Because in youtube you are the viewer and content creator also. TV is not working with your choice it is working by chance but Youtube is working with your choice not by chance. Today we going to see success of Youtube. How three jobless person are made Youtube in joke and it become 2^nd largest search engine?

You have remember that incident when PayPal bought ebay at the time three person Steve Chen, Chad Hurely and Jawed Khan they lose them job. Actually they never planned to make Youtuben they don’t did paper work for making Youtube. They want to share a video that they did a birthday party on last evening. But there are no any platform to sending video by Email long length video is not going. One time Jawed Karim want to see controversy video of Justin Timberlake & Janet Jackson in that video Justin Timberlake take out Janet Jackson’s cloth on stage this become incident is become very much controversy and Jawed Karim want to see this video and that time they there is no any source available to see video then he think like that so many want to see video but they can’t see because no any source then this idea came on his mind. And his other two partner is thinking about Tsunami that any time disaster is definitely someone has available camera, then how to share this video? Then also they don’t make directly Youtube first they make online dating site ‘Tube in hook up’ but is can’t get success. Then readied an online streaming video platform and regularly try to doing batter it. According to a serve 77% viewers are like that he is coming to see one video and he seen seven video and 22% viewers are like that he want to see one video and he seen 14 videos that much good dynamic algorithm they made. Youtube is not only a Project it is a platform, an ecosystem from that everyone getting profit according to his hard work. After made Youtube they search content creator if one time content creator came after that content consumer also came and consumer came then advertiser also came because TV ads is become costly and Youtube ads are getting in low price and one other thing in TV there is no any filter but in Youtube there is filter from that you can show your ad to your related consumer. Now youtube is getting money then it started to help youtube content creator they started to giving coaching them about how to create Youtube video. Now it is started Youtube support system, helpline canter and other. Now content creator are giving good product and consumers are getting good product in free. Now few are stared to give competition to Youtube like Facebook, Vimeo, dailymotion but at the time these are very small. In future Youtube career will going to become very big because at the population of world is 7.5 billion and in that already 2billion active users are here.

Advertisers are for that coming on Youtube because traffic shifted mobile.

youtue 

 According to TRAI(Telecom Regulatory Authority of India) at the time 42crore person are using Mobile Internet in India and till 2021 it going to become 84crore means all market were shifted on mobile and in Youtube you can comment, share, like, dislike you can tell your idea but in TV cannot say that you have to sit silently and watch it. Youtube is providing niche content like if you want to learn panting there are so much channels here.      

     

 In one time no anyone getting direct success they also face so much trouble then they did very much improvement they are very strict on copyright claim, offensive content if you will post in anyone of then your channel will band in a mint. only there are so many channels are banded for that reason.

Youtube is today become very big platform this is become helper of so much jobless person and youth this giving earning with entertainment.